You know, finally, I like Yves... more and more.
On first acquaintance I didn't understand what he was about. However, the more frequently I listened, the more I came to appreciate what I think he's saying. It's not necessarily about individual objects telling stories or about bringing one's own values to each design, per se. It seems to me to be more about understanding the nature and effect of design in it's entirety. Products and therefore design have consequences. Producing an end product is not the final and only objective. I think he's suggesting that "the sum of the whole is greater than its individual parts" so to speak. When each individual value/ideal coalesce they MAY reach critical mass and ultimately have a global or holistic effect. They may create a chain reaction effecting everything; from the very act of designing through to receiving and using the finished product. Everything might take on a new aesthetic... what we create, how we create, how we use and how we dispose... creating the desired ”new relationship with the world”, (which lets face it, is an absolute necessity if we wish to continue as a species.)
It's a nice idea (it could become a reality) and maybe we can change the world... one design(er) at a time.
Perhaps not with the worlds fastest electric motor bike though... On the other hand, why not, who knows?!?!?
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