Showing posts with label Redesign. Show all posts
Showing posts with label Redesign. Show all posts

Tuesday, September 15, 2009

Redesign: Ironic Irons


To explain the title... "irons" is English slang for cutlery and ironic because, obviously, my cutlery is made of plastic. I have taken precision instruments such as the surgeons scalpel, watchmakers tools and dental instruments as the motif for the cutlery, in their general size and outline I have tried to recall precision instruments. The use of a removable blade in the knife finds it's genesis in the scalpel. The fork prongs are based on the different shapes found in watchmakers instruments.
With the advent of Australian Master Chef, Celebrity Chef, and super chef Gordon Ramsey on T.V., cooking and eating has now become the new, funky kid on the block. The product is aimed at this niche market; the stereotypical "DINKY'S" who are educated "thirty somethings", have good disposable income and enjoy spending to impress.
Ironic Irons is a different way to present cutlery. The utensils are held upright in their base, instead of the conventional flat presentation. When not in use they are a "conversation piece" either on the table or as decorative ornament.
The clean sweeping lines combine with a soft smooth surface making them pleasing both to look at and use. Ironic irons are a fusion of art object and utility object.

Peer comments
stanley darmawan
emily white
valerie el khouri
emily soares
maria park